Flipkart Private Limited is an Indian
e-commerce corporation based out of Bengaluru, India. Initially, the company’s
main focus was on books but later, it expanded into other categories of
products such as fashion, groceries, consumer electronics, home essentials and
other lifestyle products. The primary competitors of Flipkart are the Indian
subsidiary of Amazon and the domestic rival company Snapdeal. As of now,
Flipkart holds around 40% of the market share of Indian e-commerce industry.
It has a significant dominance in the field of apparel sales. It also has an
almost equal share as Amazon in the sale of mobile phones and electronics.
Walmart, a US-based retail chain acquired a controlling stake of 77% in
Flipkart in August 2018.
Flipkart has made a lot of business
acquisitions including Myntra, an online fashion retailer. Myntra continues to
operate as a standalone subsidiary alongside Flipkart. The focus of Myntra is
on an upscale fashion-conscious market whereas Flipkart focuses on the major
international brands and mainstream market.2014 can be considered as a year of
partnership of Flipkart with major mobile phone companies like Motorola
Mobility (to become the exclusive retailer in India for its Moto G smartphone), Xiaomi Mi3 and Micromax. Motorola also shook hands with Flipkart for
Moto E, a phone that was primarily targeted towards the emerging markets like
India.
Even the Flipkart website crashed on the midnight of 14 May followed by the
launch of Moto E because of its extremely high demand. Flipkart subsequently
holds exclusive Indian launches of other smartphones of these companies with
similarly accelerated sellouts and is witnessing a rapid growth. In 2017,
Flipkart had a share of huge 51% in all Indian smartphone shipments overtaking
Amazon’s Indian subsidiary having a share of 33%.
Walmart won a bidding war in May 2018
with Amazon and acquired a controlling stake in Flipkart following which Sachin
Bansal, the co-founder of Flipkart left the company. Walmart cited that their
purchase was made due to the attractiveness of Indian market and they wanted to
lead the transformation of e-commerce. This deal, was however, protested
against by the Indian traders as it was considered to be a threat to the
domestic business.
Flipkart has now become one of the
most popular website for online shopping and is actually considered as the
shoppers’ paradise. Flipkart can also be used by the users by downloading its
mobile app. It is a much simpler way and helps the people for searching their
favorite products in a very little time. Online shopping has become the best
way to shop in today’s stressful lives. People love to shop from the comfort of
their home as it offers so many benefits. The most important benefits of online
shopping include the saving of time and energy as one doesn’t need to go out in
traffic and pollution and can buy anything just sitting at the couch in a
relaxed manner.
The second important benefit of shopping online is that it
saves you a lot of money. Usually, the online shopping websites offer great
discounts as compared to the physical stores because they procure the goods
directly from the manufacturers. Moreover, they usually do not have their own
warehouses where they need to store the goods. All these reasons make them a
favorable place for shopping.
Online shopping stores like Flipkart enable
the shoppers to use their websites or mobile apps on which the users can search
for the product of their choice. The list of all the related products is
displayed over the screen and the user can choose according to his/ her
requirement after seeing the price, size, material, brand etc. This gives a lot
of liberty and flexibility to the shoppers and thus the users love to shop on
Flipkart. Flipkart also gives them a freedom to get their products (except few)
exchanged or returned in a specific time provided they are new and unused. What
else does a shopper look for? Though online shopping has no age bar and is
loved by the people of all age groups, the youngsters are its biggest
lovers.The exclusive sale of the popular brands of smartphones has also made
Flipkart extremely popular with them.
Flipkart brings you the best products
with the best prices and thus offers an incredible shopping experience to its
users.
Reward Eagle helps you to buy
your favorite products at a much lesser price with its Flipkart discount coupons. With the help of RewardEagle, you can receive your Flipkart Deals and can get attractive discounts on your
shopping. So, don’t wait to get your new smartphone or your favorite outfit
any more. You can buy anything of your choice and can save a good deal of money
on it by using our Flipkart offer code.
Use these discount coupons and buy happiness for you as
well as for your loved ones.
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